SiGMA '19 Branding
World's iGaming Festival
Project
2019 Event Branding Campaign
October | 2018
Description
After two successful SiGMA branding projects, we were rehired for the third time. This time round we focused on the growth and opening to other continents. Hence the figures and characters were created in line with the specific region's culture and habits. Apart from this, each team could be used on its own when marketing themselves. The characters and graphics were created with the intent to appeal to a wider audience.
Big Compositions
Different compositions made out of regional elements were created to be used as the main brand element. These were exposed as much as possible in different media, with the scope to expose SiGMA’s aim of becoming the World’s iGaming Village.
Regional Variations
Different regional compositions were created with the intent of sub-brand elements which are easier to connect with the region it is intended for.
Small Compositions
Smaller compositions were designed to be used within social media or other places where space is limited. From all the regions for which graphics were done, we managed to create 19 smaller compositions, helping to give variety to the marketing team.
