SiGMA '19 Branding
World's iGaming Festival
2019 Event Branding Campaign
October | 2018
After the successful second year of rebranding SiGMA we were rehired for the third time. This time round we focused on the growth and opening to other continents. Hence the figures and characters were created in line with the specific region culture and habits. Apart from this each individual team could be used on its own when marketing themselves. The characters and graphics were created with the intent to appeal to a wider audience.
Different compositions made out of regional elements were created to be used as the main brand element. These were exposed as much as possible in different media, with the scope to expose SiGMA’s aim of becoming the World’s iGaming Village.
Different regional compositions were created with the intent of sub-brand elements which are easier to connect with the region it is intended for.
Smaller compositions were designed to be used within social media or other places where space is limited. From all the regions for which graphics were done we managed to create 19 smaller compositions, helping to give variety to the marketing team.