Quinel

Marketing Powerhouse

Project

Magazine AD

June | 2014
Description

Quinel Limited is an internationally accredited testing laboratory/inspection body that has been serving the gaming industry for almost 10 years. By the end of 2020, they commissioned us to build a bespoke website tailored around their brand, customers and goals.

The bar was raised high this time, as our client specialised in quality control and assessment of online products. But being nitpicky with quality ourselves, the challenge was right up our alley. The website was exclusively stress-tested by the client, and passed with flying colours.

The end result was a modern, powerful yet sleek-looking website that is up to par with the client’s expectations and their high standard of service.

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Nexa
Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Book

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colours & type

Being designers at heart, we strive to create design elements that are aesthetic and relevant. To achieve this, we improvised within the brand guidelines to create something fresh. Primary brand colours, sometimes in different shades, are used throughout the website. The font Nexa is used in different formats as the primary typeface.

Quinel
Random Number Generator
Quinel
Security Requirements
Quinel
Game Updates and Clones
Quinel
Multi-Jurisdiction Compliance
Quinel
Live Dealer Studio
Quinel
Sportsbook
Quinel
Games
Quinel
Platform
Quinel
Land - Based
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Online Gaming
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Information Sequrity
Quinel
PCI DSS
Quinel
ISO Certification
Icons

The icons are custom created, with the intent to make the communication as clear as possible. We used a simplistic yet detailed design style that is friendly and playful, and compliments the nearby elements. Primary brand colours are used in the design. Different icon versions were provided until the client was fully satisfied.

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Buttons

The buttons on the website are designed to be easily findable and clearly indicate the actions they will perform. There are two iterations, soft-edged rectangle-shaped buttons and text-only buttons. Each button has different colours for neutral mode and hover-over mode. A clear typeface is used to describe the action.

Quinel
Interfaces

The interface of the website is meticulously designed to be as functional as possible, based on the directions from the client. The design is well resonant with the brand. For example, the maps on the Contact page are created to match the brand colours. Every page layout is structured differently to suit different purposes, yet they all have a touch of consistency.

Quinel