Apcopay
Fully integrated payment solution
Project
Website Development
June | 2014
Description
Apcopay is Malta’s leading Fintech service provider working in different spheres of the country, including the iGaming and eSports industry. After becoming the go-to payment solution brand in Malta, they wanted to increase their focus abroad where they wanted to compete better with other payment brands. To up the ante, Apcopay wanted to equip their brand with a website that would rightfully showcase the quality and integrity of their product to an international audience, emphasising the importance of fintech web design.
Keeping our client’s goal in mind, we took the challenge to build a website capable of competing on a global scale. Filled to the brim with bespoke graphics, swift animations and modern features, this website is custom-coded to stand as a statement of our client’s prestigious reputation.
Wireframe
The website design included multiple wireframes, each of which was designed from the ground up with our experience to ensure the maximum conversion rate. The challenge was to bridge the gap between the client’s intention and the users' intuition. In the end, we came up with layouts that let the users discover Apcopay’s features, services, offers and news with the least amount of effort.
Colours
The website design colours were acquired from brand colours with additional tints and shades. The right colour contrast was maintained between elements to ensure clear visibility and ease of accessibility. The fusion of teal and yellow as the main colours not only provided a professional appearance but also added a playful touch to the design, aligning seamlessly with fintech web design principles.
Metric
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZàåabcdefghijklmnopqrstuvwxyzàåîõøü&1234567890($.,!?)
Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZàåabcdefghijklmnopqrstuvwxyzàåîõøü&1234567890($.,!?)
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZàåabcdefghijklmnopqrstuvwxyzàåîõøü&1234567890($.,!?)
Travel
Gaming and eSports
Services
Retail
Transport
Forex and Crypto
Graphics
Custom graphics and illustrations were drawn and animated for the website. Aside from the style and fun factor, the illustrations also contribute as visual explanations for Apcopay’s features, services and the verticals they work in. A good balance between quality, animation and speed-to-load was maintained in the graphics. Always keeping in mind the Fintech industry and its web design trends.
Interfaces
As one of the most important parts of web design, the user interface can make or break the deal. That’s why our web designers paid extra attention to vetting out an interface that would work best for the Apcopay brand. We custom-created a graphics-based interface that’s clean, easy on the eye and gives the full picture with minimal words.
