Branding has always been at the core of everything we conceptualise and create. We believe that branding should always be a memento of any company's inner and deepest core values and not just a soulless yet pretty visual. For us, whatever we create, must capture and portray the soul and character of the company, it’s people, and the people the products/services are intended for. True branding will always mean the perfect and right balance between Aesthetics, Function, and Philosophy. True branding needs to transmit the culture, instill trustworthiness, and define the standards.
Identity creation, normally being with the inception of the character and values the company will be defining itself with and by. A well-crafted identity will help define and shape how the company wants to communicate with its people, internally and externally. It sends a powerful and striking unambiguous message, yet still filled with a myriad of subliminal information that makes it one of the most important if not the most important element within the creative realm that requires a lot of attention, care, and discipline.
Brand Auditing (Brand Consultancy)
When it comes to Auditing a brand, nothing is more important than to understand the values of a company, the company culture, & what the company is striving to achieve. Areas that widely cover a proper Brand Audit are internal branding auditing, external brand auditing, & customer brand experience. Brand auditing will help us define a path & segregate what is strong from what is weak to help us better position your company.
In advertising, be it using traditional media such as a print advert or digital marketing, banners, or social posts, nothing is more important than having a planned vision. The message should be clear & must transmit the right tone-of-voice. Advertising is your shop's front-window which communicates univocally with your customers. Well planned advertising, with the right flair of creativity will slingshot you into a successful future the way it was intended.
Illustrations are a solid part embedded within our work-processes. Illustrations are part of the arsenal we use when building and developing a brand, be it a website or any form of literature. Illustrations tend to complement and enforce a message in a much more complete way. When used online, we can upgrade the illustrations by breathing life into the graphics by use of animations, which add that extra level of information and sense of quality.
Animations are the art of storytelling that takes you through a journey intended to keep you emotionally engaged whilst transferring and passing on an intended clear message that explains a company's vision, a service, a product, or even a process. Be it a 2min video explainer or a 30sec promotional video used in sales presentations or for social media, nothing sends a more clear message as when using video animation.
Business cards, stationeries, company brochures, info-sheets, and more, when properly crafted, contain a very powerful, yet very rarely explored way to engage and transmit subliminal messages that can help steer a decision in your favour. Such material, normally printed, captures more than the single sense of sight, but tantalises other human senses. Touch, is another very important sense which is very much unexplored in this department, yet holds the key to expose quality and uniqueness, whilst truly making you stand out through the marketing-clutter.