Vertibus
Elevator Producer
Project
Keyvisual Characters Design
May | 2019
Description
Vertibus wanted to enforce its brand awareness, so they reached out to us to make it happen. We decided, together with the client, to create a Vertibus mascot. Three characters were created for the client to choose from. The mascot needed to be easily associated not only with what Vertibus do but how they do it!
All the character names the team came up started with a V - Victor, Vincenzo & Mr. Victory. An engineer, a technical person, and a superhero. All had distinct character properties which resonated with the already present and strong Vertibus brand. At the end Victor, the nerdy engineer shined above all others!