Vertibus
Elevator Producer
Project
Keyvisual Characters Design
May | 2019
Description
Vertibus wanted to enforce its brand awareness, so it reached out to us to make it happen. We decided, together with the client, to create a Vertibus mascot. Three characters were created for the client to choose from. The mascot needed to be easily associated not only with what Vertibus do but how they do it!
All the character names the team came up with started with a V - Victor, Vincenzo & Mr. Victory. An engineer, a technical person, and a superhero. All had distinct character properties which resonated with the already present and strong Vertibus brand. In the end, Victor, the nerdy engineer shined above all others!
Victor
Victor is the engineer of the lot! He evokes precision and detail. A nerdy look, with a passion for lifts and finding solutions to complex challenges. That is our Victor!
Vincenzo
Vincenzo is a technical, hands-on person. Friendly, charming, full of enthusiasm, strong and muscly, always readily available to help out clients in need and never shies away from the work required. He is our team player!
Mr. Victory
Mr. Victory is our superhero, fully fitted in a superhero costume. There when needed most. Representing the upgrades Vertibus had undergone when installing lift screens which with the touch of a button, communicate with the central station for immediate assistance. Mr. Victor is a fully-fledged superhero who is there to help you ASAP.
