Three18 is an American company, based in Santa Monica, California. They provide the services of management programs, IT consultancy and engineering, media and entertainment, and business intelligence and automation. The brief we were presented with was to create a concept to represent Three18 in an uncomplicated, explanatory way, which would be used in a series of leaflets and booklets. We depicted Three18 as a well-oiled, highly effective machine, which could plug into any company to offer it services and would right away bolster and excel the said company’s future. The graphic style used, deliberately mimics that of an instruction manual, making the whole thing more pleasant and playful to look at and grasp what Three18 is all about. Not only, as the layout was built in a way that clearly illustrates each individual problem, everyday company’s encounter, and the solutions Three18 are able to offer, in relation to each part of the 3D model created.