The Factory is a modern co-working space that blends industrial character with refined comfort, offering hot desks, private offices, a podcast studio, and business address services for forward-thinking professionals and growing teams. The project required a distinctive identity capable of reflecting creativity, collaboration, and professionalism.
Through structured brand strategy sessions, we defined a clear tone of voice and visual direction aligned with the space’s positioning. IPOINT INT. developed a cohesive logotype, comprehensive visual identity system, engaging social media presence, and integrated interior branding elements that extend the brand experience into the physical environment.
The result is a unified and immersive brand presence that strengthens The Factory’s positioning as a creative and productive business hub.
Strategy, Brand Identity, Brand Guidelines
Rebranding, Brand Guidelines, Web Design
Web Design, UX/UI
UX/UI Design, Wireframing, Prototyping