SiGMA '21-22 Branding
World's iGaming Festival
‘21-22 EVENT BRANDING CAMPAIGN
September | 2020
When SiGMA returned to the scene after the disruption of COVID-19, they wanted to pick up right where they left off - continuing growth on a global scale. This time, they aimed to also set foot in Africa, Asia and the Americas. Having worked with them multiple times in the past, we were already familiar with their global vision.
We realised that the branding needed to appeal to the population of the target continents. Separate graphics were created for each continent, featuring landmark elements from the region. Each variation was designed to represent local life and culture at a single glance. The unique yet unanimous design lets the variations be used in both a separate or combined setting.
Big compositions were composed of regional elements that can be used separately and scaled to a larger or smaller size. The elements were reimagined within SiGMA’s brand image, with an intent to connect SiGMA to the local culture.
Regional variations were created to provide SiGMA with different identities in different regions. Each variation is highly detailed, scalable and contains elements that can be used independently. Four regional variations were created to represent the target continents.
Our design team aimed to provide a unique mobile experience to the audience. Since there were quite a number of elements in each variation, we needed to scale down to fit the mobile UI. Thanks to the scalable and separate compositions, we were able to use only selective elements for each variation. The end result achieved was an aesthetically pleasant and clearly visible experience for mobile users.