Medilink International specializes in providing expert medical services to organistaions and individuals worldwide. Medilink’s clients range from large oil corporations to public sector entities and they deploy medical services in some of the world’s most demanding environments. This was a very important aspect to consider when we were asked to refresh their entire brand identity in 2015. This included the logo, website design, stationery and all branding materials. Amongst the latter were the company’s business cards. When it came to designing them our goal was to highlight the fresh and modern identity the company now had, so bright and welcoming colours were used. Clean, straight lines, rectangular shapes and modern typography were also used to emphasise the professional and reliable services provided by Medilink and also to portray the company’s core values – integrity, ethics, quality and great sense of fairness.