Medilink Logo Refresh
The goal of refreshing Medilink’s logo was to create a more simple and modern logo from the one the company already had, but also to preserve their brand values. Improvements were made on the font’s appearance, spacing and alignment, colour and shape. From the ideas presented to Medilink, as well as logos that incorporated certain symbols, a decision was taken to keep a typographic kind of logo, which is strong and well defined. Colours chosen were tones of greens, taken from the old logo, but changed the black to a grey and the bolder green to a more pastel shade, thus portraying a more refined and fresh appearance.