ClassyBeef is a group of passionate streamers and an ambitious marketing company operating within the iGaming industry. As the brand sought to strengthen its presence, the client approached IPOINT INT. to develop a logo that would clearly represent both its energetic streaming culture and its professional ambitions within digital marketing.
Our role was to translate the brand’s ambition into a distinctive and scalable identity built for long-term recognition. Through strategic simplification, improved balance, and refined visual clarity, we developed a mark that resonates with its audience while remaining adaptable across digital platforms and promotional materials.
The result is a recognisable logo that captures ClassyBeef’s dynamic personality while supporting its long-term positioning within the iGaming and streaming landscape.
Strategy, Brand Identity, Brand Guidelines
Rebranding, Brand Guidelines, Web Design
Web Design, UX/UI
UX/UI Design, Wireframing, Prototyping