Design Parameters
We needed to identify design elements that aligned with Century 21’s brand guidelines. We selected fonts and colours that adhered to the main brand guidelines of the franchise.
We created a website for Century 21 Cyprus, a prominent real estate franchise with over 50 years of experience and more than 14,250 offices. Century 21 operates in more than 86 countries all around the world. We were approached by the Cyprus and Greece Master Franchisor, to take their web experience to the next level.
They requested to create a website, that will abide by the branding rules of the franchise. Adhering to their colour scheme and style, we designed something modern, clean, and user-friendly.
The objective was to ensure that visitors would enjoy exploring and easily find properties based on their specific criteria, and more importantly a tool for lead conversion.
When designing the homepage, property search took priority, ensuring that users had direct access to a viable search engine to help them find the right property. Alongside with the exclusive properties section and a hero that directs to promoted properties, makes the very first interaction with the user highly targeted.
Throughout the project, we created a variety of screens, pages, and functional forms, all helping towards a universal goal of Century 21 Cyprus: Lead Capturing.