Boomerang
Returning with impact, just like a boomerang!
Project
Branding
2023
Description
Boomerang is an online casino project that offers a comprehensive suite of offerings, including online casino games, a sportsbook, and partner games, catering to all players' gaming needs. “When you throw a boomerang away it always comes back” - Boomerang took this concept and selected the top games with the highest possible return to players, so the money keeps returning, just like a boomerang.
The client approached us with a request to create a comprehensive brand book for their business. As part of this project, we composed the logo, designed typographical elements, established colour schemes, developed design systems, and provided examples of digital appearance and merchandising.
Logotype Design
Logo Variations
Horizontal mark, vertical mark, and solo mark - these three variations were created to seamlessly integrate the logo into vertical, horizontal, or minimal spaces.
Brand Colors
Magenta
C:0 M:100 Y:20 K:0
R:255 G:0 B:105
#ff0069
Coral Blue
C:80 M:10 Y:0 K:0
R:0 G:152 B:255
#0098ff
Dark Wave
C:100 M:84 Y:32 K:22
R:31 G:52 B:99
#1f3463
Typography
We combined used ROBOTO and Inter typefaces with different emphases to create a bold, clean, and sharp appearance that ensures the intended message is delivered clearly to the audience.
ROBOTO Condensed Bold Italic
For headings and main messages
Inter Bold
For subheadings
Inter Medium
For text blocks and regular items
THE QUICK ONYX
GOBLIN JUMPS OVER
THE LAZY DWARF.
The quick onyx goblin jumps
over the lazy dwarf.
The quick onyx goblin jumps
over the lazy dwarf.
ROBOTO CONDENSED BOLD ITALIC
A B C D E F G H I J K L
N O P Q R TU V W X Y
a b c d e f g h i j k l
n o p q r s t u v w x y
0 1 2 3 4 5 6 7 8
! # $ % ^ & * ( ) ? { } [ ]
« » – € ƒ ¢ ¤ $ £ ¥ ≈ ∙
∫ ≤ ∂ ≠ % + & ‡ @ § ™ ©
INTER MEDIUM
A B C D E F G H I J K L
N O P Q R TU V W X Y
a b c d e f g h i j k l
n o p q r s t u v w x y
0 1 2 3 4 5 6 7 8
! # $ % ^ & * ( ) ? { } [ ]
« » – € ƒ ¢ ¤ $ £ ¥ ≈ ∙
∫ ≤ ∂ ≠ % + & ‡ @ § ™ ©
INTER MEDIUM
A B C D E F G H I J K L
N O P Q R TU V W X Y
a b c d e f g h i j k l
n o p q r s t u v w x y
0 1 2 3 4 5 6 7 8
! # $ % ^ & * ( ) ? { } [ ]
« » – € ƒ ¢ ¤ $ £ ¥ ≈ ∙
∫ ≤ ∂ ≠ % + & ‡ @ § ™ ©
Social Media Content
Social media content is kept consistent. The boomerang curves are used to create separations between information, graphics and the background. The boomerang shape is used to form additional decorative elements as well.
Merchandizing & Collaterals
We created a range of design examples for various merchandising materials, including business cards, notebooks, calendars, advertising banners and more. The versatility of the design system allowed for seamless adaptation across different sizes and shapes of these materials.
Boomerang Style
Boomerang's branding extends to wearable lifestyle products like clothing and watch belts, enhancing the overall style and creating a sleek and trendy look!
Landing Page Design
We have designed a fresh multi-sectioned landing page that seamlessly represents Boomerang's branding, while effectively capturing attention and presenting the offerings clearly to users at a few glance in the iGaming industry.
