Bethard Business Cards
BetHard.com is a gaming company that offers casino, odds and live casino online, through both computer and mobile usage. We were approached by BetHard to redesign their business cards. The brief was simple. They wanted to showcase themselves, as the corporate company they are; yet still showing the fun, energetic and powerful side, which is part and parcel of the business market they are in – the Gaming Industry. BetHard’s logo is that of a clenched fist, made up of two colours yellow and green, and already symbolizes both the powerful and playful side of the company. We took all these elements to create a business card made of three layers of paper: two black and a middle yellow paper layer, same as the yellow used in the logo. The logo was printed on the second yellow layer, by using only the green colour, and is revealed by a cut out from the top black layer. This not only makes it more alluring to look at but also involves the sense of touch when one picks up the card and feels the step in the layers created by the cut out form. It also represents the playful side of the company.