The folder is part of the ongoing branding Ipoint’s team creates for Argentarius. A simple, yet well-designed folder was required for franchise distribution in fairs worldwide. Cost effectiveness, but still retaining the brand look was kept in mind. For us the materials we choose for such projects is very important. In this case we wanted the folder to stand out from the rest by means of the tactile sense. A rough paper was used to attract attention and differ from the laminated folders, which are the norm. In this way the folder was given a sense of uniqueness.