To help the viewers easily spot the episodes from the AIBC Interviews series, we have maintained a repetitive design pattern. This content marketing approach creates a consistent look across the channel.
AIBC
World Leading AI and Blockchain Conference
Project
Youtube Channel Redesign
2024
Description
AIBC is a globally respected nexus for emerging technologies with the best and brightest in Blockchain, Artificial intelligence, Quantum Computing and several other sectors.
On their YouTube channel, they host interviews/podcasts talking about the emerging technologies. When designing the thumbnails for these videos, we remembered the saying, "You never get a second chance to make a first impression."
That’s why, we’ve designed the thumbnails to capture attention. We also wanted the user to find their desired videos as quickly as possible, so the thumbnails provide necessary information at a short glance clearly and concisely.
Youtube Thumbs
AIBC Interviews
Results
Brazil Indigo
AIBC interviews in Brazil stand out with unique Indigo-colored design elements in the thumbnail.
Balkans Cyan
Interviews in the Balkans stand out with a distinct Cyan colour scheme in the design.
Malta Blue
For the Maltese region, we've utilised a blue colour scheme for the background and design elements.
AIBC Youtube
BLOCK 101
The viewers can instantly discern the podcast's topic, achieved through proper typography, colour, and design systems. Additionally, we adhered to the requirements of various podcast streaming services.
Results
AIBC Youtube
AIBC College
Illustrations have the power to tell a story or convey a narrative, which can be particularly effective in the content marketing of educational material. It also adds visual interest and enhances understanding and engagement with the content.
Sketches
Results
AIBC Youtube
AIBC Conferences
We paid careful attention to clarity and readability, especially when featuring multiple speaker photos and names. This was achieved through a clean layout, appropriate typography, and strategic placement of elements, the beauty of content marketing!
Sketches
Results
AIBC Youtube
Mobile View
We’ve designed the thumbnails to enhance the overall user experience on mobile devices by helping users quickly identify content that aligns with their interests, leading to higher engagement and satisfaction.
