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PANTONE: 2726C
7 Stars Partners
Let’s reach the stars!
Project
Brand Identity
2021
Description
With 17 reputable online casinos in the portfolio, 7 Stars Partners is one of the booming multi-brand iGaming industry affiliate programs, providing an unparalleled gaming experience to its customers. Alongside casino gaming, they provide attractive sports betting opportunities to the players.
The client approached us with a request to create a comprehensive brand book for their business. As part of this project, we undertook the task of composing and organising various visual assets, designing typographical elements, establishing colour schemes, developing design systems, and providing examples of digital appearance and merchandising.
As a result, we created a cohesive and visually appealing brand identity that encompasses all aspects of their digital presence and promotional materials.
Brand Manuals Document

Logo Variations
We created 3 variations of the logo for the seamless integration of the logo into vertical, horizontal or minimal spaces. Each variation can be used in regular or inverted colours.
Colour Scheme
Main and secondary sets of colours are used in the design of the branding elements. The main accent contains different shades of blue, black and red.

Main Accents
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PANTONE: Black 6C
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PANTONE:Warm Red C
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PANTONE: 2725C
WEB GRADIENT
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Background 3D Visualizations
3D renderings of the logo star are used as background elements in different advertisement materials, adding a dynamic shift to the content and a refreshing twist for the eyes of the iGaming industry. Texts and other components can be placed on these 3D backgrounds.
Primary Typefaces & Colours
We consistently used Lato Bold and Lato Regular as the core typefaces in the design system for their clean and sharp appearance, and the ability to deliver the intended message. Black colour enhanced the appearance of the typefaces.
Montserrat Extra Bold
For headings and action buttons
Montserrat Regular
For text blocks and regular items

The quick onyx
goblin jumps over
the lazy dwarf.
The quick onyx goblin jumps over
the lazy dwarf.
MONTSERRAT EXTRA BOLD:
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MONTSERRAT REGULAR:
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Game Characters
Different game characters from the portfolio of 7 Stars Partners are used as design elements. The characters are included in the social media content and other advertisement materials. The use of these characters familiarises the audience with 7 Stars Partners’ work.

Merchandising Materials
We created a range of design examples for various merchandising materials, including phone cases, notebooks, pens, card lanyards and more. The versatility of the design system allowed for seamless adaptation across different sizes and shapes of these materials that will impress the iGaming Industry.







Social Media Content Creation
We wanted the social media content to maintain a consistent look that is reminiscent of the brand itself. To achieve these, we infused design system elements such as 3D rendering and rounded corners of the logo star, game characters etc. with the social post materials.





