7 Stars Partners

With 17 reputable online casinos in its portfolio, 7 Stars Partners is a growing multi-brand affiliate programme within the iGaming industry, offering both casino gaming and sports betting opportunities. As the company expanded its reach, it required a structured and cohesive brand identity capable of supporting consistency across digital platforms, partner communications, and promotional materials.

The client engaged IPOINT INT. to create a comprehensive brand book defining the full visual system. Our work included organising and refining visual assets, establishing typographic hierarchy, defining colour architecture, developing design systems, and creating practical examples of digital applications and merchandising materials. The objective was to ensure clarity, scalability, and recognisable brand presence across all touchpoints.

The result is a cohesive and visually unified identity that reinforces 7 Stars Partners’ professionalism and supports long-term growth within the competitive iGaming affiliate space.