7 Stars Partners

Let’s reach the stars!

Project

Brand Identity

2021
Description

With 17 reputable online casinos in the portfolio, 7 Stars Partners is one of the booming multi-brand iGaming industry affiliate programs, providing an unparalleled gaming experience to its customers. Alongside casino gaming, they provide attractive sports betting opportunities to the players.

The client approached us with a request to create a comprehensive brand book for their business. As part of this project, we undertook the task of composing and organising various visual assets, designing typographical elements, establishing colour schemes, developing design systems, and providing examples of digital appearance and merchandising.

As a result, we created a cohesive and visually appealing brand identity that encompasses all aspects of their digital presence and promotional materials.

Brand Manuals Document
7 Stars Manuals
Colour Scheme

Main and secondary sets of colours are used in the design of the branding elements. The main accent contains different shades of blue, black and red.

7 Stars Color
Main Accents
SOLID BLUE

C:88 M:77Y:0 K:0
R:69 G:31 B:240
#451ff0
PANTONE: 2726C

SOLID BLACK

C:0 M:0Y:0 K:100
R:0 G:0 B:0
#000000
PANTONE: Black 6C

BRIGHT RED

C:0 M:91Y:83 K:0
R:255 G:31 B:31
#ff1f1f
PANTONE:Warm Red C

BACKGROUND BLUE

C:78 M:68Y:0 K:0
R:97 G:93 B:230
#615de6
PANTONE: 2725C

WEB GRADIENT

R:69 G:31 B:240
#451ff0

R:78 G:107 B:224
#4e6be0

7 Stars Color
visualizations-1 visualizations-2 visualizations-3 visualizations-4
Background 3D Visualizations

3D renderings of the logo star are used as background elements in different advertisement materials, adding a dynamic shift to the content and a refreshing twist for the eyes of the iGaming industry. Texts and other components can be placed on these 3D backgrounds.

Primary Typefaces & Colours

We consistently used Lato Bold and Lato Regular as the core typefaces in the design system for their clean and sharp appearance, and the ability to deliver the intended message. Black colour enhanced the appearance of the typefaces.

Montserrat Extra Bold

For headings and action buttons

Montserrat Regular

For text blocks and regular items

seven-stars-typography-font-image

The quick onyx
goblin jumps over
the lazy dwarf.

The quick onyx goblin jumps over
the lazy dwarf.

MONTSERRAT EXTRA BOLD:

A B C D E F G H I J K L
N O P Q R S T U V W X Y
a b c d e f g h i j k l
n o p q r s t u v w x y

0 1 2 3 4 5 6 7 8

p! # $ % ^ & * ( ) ? { } [ ]
« » – € ƒ ¢ ¤ $ £ ¥ ≈ ÷ ∙
∫ ≤ ∂ ≠ % + & ‡ @ § ™ ©

MONTSERRAT REGULAR:

A B C D E F G H I J K L
N O P Q R S T U V W X Y
a b c d e f g h i j k l
n o p q r s t u v w x y

0 1 2 3 4 5 6 7 8

p! # $ % ^ & * ( ) ? { } [ ]
« » – € ƒ ¢ ¤ $ £ ¥ ≈ ÷ ∙
∫ ≤ ∂ ≠ % + & ‡ @ § ™ ©

Game Characters

Different game characters from the portfolio of 7 Stars Partners are used as design elements. The characters are included in the social media content and other advertisement materials. The use of these characters familiarises the audience with 7 Stars Partners’ work.

7 stars game character
Merchandising Materials

We created a range of design examples for various merchandising materials, including phone cases, notebooks, pens, card lanyards and more. The versatility of the design system allowed for seamless adaptation across different sizes and shapes of these materials that will impress the iGaming Industry.

Mobile Cover
7 stars diary 7 stars ribben 7 stars badge seven starts pen
seven stars brand card
seven stars hoodie
Social Media Content Creation

We wanted the social media content to maintain a consistent look that is reminiscent of the brand itself. To achieve these, we infused design system elements such as 3D rendering and rounded corners of the logo star, game characters etc. with the social post materials.

Social Media Mobile Social Media instagram Social Media Telegram Social Media Twitter Social Media Facebook Social Media Linkedin
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