Branding
& Identity Design

Where clarity becomes confidence. Where identity becomes advantage.

Your brand is more than visuals, it's the story people believe about your business. We build brand systems that communicate authority, inspire trust, and position you for long-term success.

What This Expertise Solves

A strong brand does more than look good,
it removes friction, creates trust, and drives decisions.
Businesses come to us when they struggle with:

We fix these problems by building brands engineered for clarity, consistency, and conversion.

Lack of brand clarity

Your audience cannot understand who you are or why you matter.

Inconsistent or outdated visual identity

Your brand feels mismatched, disconnected, or unprofessional.

Difficulty standing out in a saturated market

Competitors blend together, your brand disappears in the noise.

Low trust or low confidence in digital channels

Users hesitate to engage or convert because the brand lacks credibility.

Internal confusion on messaging and positioning

Different departments say different things, creating misalignment.

Scaling challenges across markets or regions

Your brand breaks when you try to expand or internationalise.

Our Branding Approach

Branding at IPOINT INT. is not an art project.
It is a strategic, engineered system designed to help your business perform.
Our approach combines:

Premium Design

Sharp, intentional, crafted identities that stand out and elevate perception.

Strategic Simplicity

A brand that feels effortless to understand, remember, and use across all touchpoints.

Impact-Driven Execution

Everything is designed to drive real results, trust, recognition, and measurable engagement.

How We Work. We begin with clarity, build with precision, and end with a scalable brand system
that works across platforms, markets, and teams.

This is branding that doesn't expire, it evolves.

Full Branding Expertise (Capabilities)

Coprehensive capabilities designed to build brands that perform

Brand Discovery & Strategy
Where every great brand begins, clarity
Key Points:
Brand audit & competitive landscape
Core purpose, values, and positioning
Audience personas & behaviour mapping
Tone of voice and messaging framework
Brand narrative and story development
Outcome:

A clear, strategic foundation for how your brand should sound, look, and behave.

Visual Identity System
Your visual DNA, built for recognition and consistency
Key Points:
Logo design & responsive logo system
Colour palette & accessibility testing
Typography system
Iconography & graphic elements
Visual behaviour (layout, spacing, motion cues)
Outcome:

A distinctive, premium identity that works across every digital and physical environment.

Brand Guidelines
The instruction manual for brand consistency and integrity
Key Points:
Visual identity rules
Tone of voice guidelines
Content do's & don'ts
UI & product branding alignment
Digital and print usage
Social media identity
Outcome:

A brand that stays consistent, no matter who uses it.

Brand Applications
Where strategy and design meet real-world execution
Key Points:
Website & digital assets
Social media templates
Campaign assets
Pitch decks & business collateral
Brand launch content
In-product branding
Outcome:

A brand that feels complete, professional, and ready for growth.

Brand Architecture
For businesses scaling into new verticals, locations, or products
Key Points:
Multi-brand and sub-brand frameworks
International brand adaptation
Naming conventions
Franchise or multi-location identity rules
Outcome:

A scalable brand system that grows with your business.

Our Branding Process

Branding is precision work. Our process ensures clarity at every stage:

01

Discovery

We understand your business, audience, competitors, and goals.

02

Strategy

We define your positioning, messaging, and brand story.

03

Identity
Creation

We design your visual system with intention and differentiation.

04

System
Development

We build the guidelines, rules, and behaviours that form your identity.

05

Application

We roll out your brand across all touchpoints.

06

Launch
& Support

We support your brand rollout and ensure consistency moving forward.

The result: A brand designed to perform today, and evolve tomorrow.

Deliverables

Depending on your Solution tier, branding deliverables include:

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Brand strategy document

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Brand guidelines

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Messaging & tone of voice

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Social & marketing assets

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Logo system

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Digital brand application

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Colour & typography

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Brand architecture documentation

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Visual identity toolkit

Trusted By Industry Leaders

Our branding work supports companies across iGaming, fintech, SaaS, and global markets.

In the last three years, my group of companies and IPOINT INT. have forged a strong partnership, tackling multiple projects together. The level of quality, efficiency, and dedication IPOINT INT. brings to the table has significantly contributed to our success.

They consistently exceed our expectations, often finishing projects well before their deadlines. This has been true for all our collaborations, including CENTURY 21, Bar Du Soleil, Plage Du Soleil, Roe and Bone, and Salt and Pepper, where quality is our top priority. IPOINT INT. consistently delivers this essential quality, proving themselves as an indispensable part of our operations.

Marios Sisamos
CEO & Owner of CENTURY 21 Cyprus, Bar Du Soleil, Plage Du Soleil, Roe and Bone, Salt and Pepper

Working with the IPOINT INT. team for the marketing of our newly launched events, the weekly Podcast, the POWER Hour, and the ONLINE has been one smooth process. IPOINT not only excels in the content prepared but also on the communication level.

Pierre Lindh
iGaming NEXT, Co-Founder and Managing Director

Laferla is known as a professional and trustworthy brand, therefore it goes without saying that we can only work with the best partners that we can find, to help us to continue offering this level of excellence to our clientele. Laferla entrusted IPOINT INT. to create our new website and client management platform, as in them we found a team of like-minded people that carry our same work ethos. IPOINT INT. is truly a company that stands by its creed.

With IPOINT INT., Laferla managed to achieve all that we wanted and give us a website that truly reflects the vision of the company. The balance achieved between design and functionality is ground-breaking in our industry. Furthermore, the whole team was extremely professional throughout the entire journey, and most importantly, held up an excellent and consistent level of communication which made them a pleasure to work with – as though they were an extension of our company during this project.

Thank you IPOINT team!

Keith Laferla
Laferla Group, IMCM, ACII, Chartered Insurer, Director

IPoint understood what we wanted straight away and executed it brilliantly with a touch of creative agency solutions to make our new website look and function beautifully.

Their team was very quick and efficient in dealing with us to make the experience flawless. Extremely satisfied.

Mark Arrigo
MA Architects, Founder & Lead Architect

Working with IPOINT INT. has been a game-changer for us. From the first meeting, they truly understood our vision and turned it into reality, from creating a standout office brand to delivering a seamless onboarding portal. Their creativity, patience, and technical expertise were matched by their responsiveness and reliability. We now have a scalable, intuitive system that has transformed our client experience and internal processes. IPOINT INT. aren't just a service provider, they're a trusted partner.

Julian Goffin
Co-Founder and CEO

Without a doubt, IPOINT INT. is one of the best digital marketing and branding agencies around.

They have provided us with outstanding branding and marketing services for 10 years and have done an amazing job. We have re-branded the Vertibus Logo, Stationary, Merchandise, Corporate Gifts, Vehicle Wrapping and Websites. We have created and designed Adverts, Exhibition Stands, Video Clips, Articles, Social Media Adverts, Social Media Pages, Animations and Brand Characters. They have also supplied us with printed materials, custom-made merchandise items and corporate gifts.

I would be happy to recommend them to anyone for their marketing and branding needs.

Cleaven-Ray Mizzi
Vertibus, Head of Global Sales and Business Development

The IPOINT INT. team delivered a revamped website for APCOPAY instilling its new corporate identity. We needed the site to carry the momentum of a company that has been in business since 2004, yet intertwine the fresh, toned-down approach that the company delivers.

This was completed on time and to spec by IPOINT. Communication throughout the full process of website development was always flowing and they grasped a good understanding of what we wished to portray from day one, incorporating their suggestions along the way. We look forward to a continued fruitful long-term relationship with IPOINT.

Daniel Buttigieg
APCOPAY, Head of Business Development

We’ve worked with IPOINT INT. for over 10 years, and the partnership has continuously evolved with our business. From website redesigns to ongoing maintenance and digital support, they’ve helped us stay modern, secure, and aligned with today’s technologies.

What we value most is their reliability and long-term commitment. Whenever an issue arises, their team is available, responsive, and focused on solutions. It’s not just project work, it’s a true partnership built on trust.

Diogo Cavazzini
PaperLess, Product & Marketing Director

Thank you to all your team for the design work on our stand for ICE 2019. The stand looked professional and we received positive feedback from attendees and our own management. All works coordination and adaptation to our brands ran smoothly. This is not the first time we have worked together and look forward to work with you again in the future.

Thank you once again, from all the Helio team.

Richard Mifsud
Helio Gaming, Managing Director

Working with Evenio was an absolute pleasure. As an event organiser, I’m always looking for partners who can simplify complex logistics, and Evenio did exactly that.

From the first setup to the final delegate check-in, everything ran flawlessly. The platform handled registration, badge scanning, printing, workshop breakouts, and data tracking with total precision, allowing my team to focus on the wider event experience without worrying about technical details.

Antoine and the Evenio team were exceptional throughout the process. Responsive, proactive, and always one step ahead, they made sure every detail was covered and even accommodated our unique requests with ease.

The end result was a seamless registration flow, professional on-site setup, and real-time analytics that helped us operate with complete confidence.

Evenio.io has become one of those partners you can truly rely on, professional, adaptable, and committed to excellence. I look forward to many more successful events together.

Liam Grima
Head of Events, 242 Group

The 8th EMA Education Conference was a truly memorable success, and Evenio played a major role in making that happen.

From start to finish, the registration process ran seamlessly, smoothly, efficiently, and completely hiccup-free. Evenio allowed us to focus on what truly mattered: welcoming delegates from all over Europe and delivering an exceptional educational experience.

The software was intuitive, reliable, and gave us accurate analytics, even detecting unregistered attendees in real time. It helped us maintain full control while presenting a professional setup that elevated the image of our event.

Having Aida by our side throughout the process made all the difference. Her dedication, quick support, and attention to detail ensured everything went perfectly, even when we had last-minute requests.

Knowing that Evenio was handling our registration gave us complete peace of mind, the kind that every organiser hopes for. A truly great platform backed by a wonderful team. We highly recommend Evenio to any event looking for quality, precision, and effortless delivery.

We’ll definitely be partnering again.

Claire Zerafa
Malta Union of Midwives and Nurses

From the very first interaction, the difference was evident. The invitation emails were clear, sharp, and perfectly on-brand. The registration page was sleek, intuitive, and easy to use. On the day of the event, check-in was instant and completely hassle-free.

Before Evenio, we relied on spreadsheets and manual data entry, struggling to keep up with over 500 attendees. It was stressful and prone to errors. Evenio replaced all of that with a single, streamlined platform. Setup was fast, and the team got started right away, no training required just a short brief.

We saved weeks of administrative work, delivered a smooth, professional experience for our guests, and finally had clean, actionable data to work with after the event. There's no going back.

Marvic Debono
Programme Manager & Head of Youth Sector
Eupa (European Union Programmes Agency)

When we introduce Evenio to our clients, it instantly elevates their perception of what we're capable of. Everything from branded registration to automated guest reminders feels high-end and effortless. During check-in, we no longer need a small army with clipboards or spreadsheets; the QR scan works flawlessly. And after the event, we can actually give our clients useful data and insights. Evenio lets us deliver a premium experience with less stress, more control, and better results. It's a game-changer for agencies like ours.

Karl Borg
Founder & Managing Director

Having now worked with Antoine and his team for over 10 years, I can honestly say that we have always been delighted with the way all work has been handled from their side. Throughout the years, we have entrusted a lot to IPOINT INT. ranging from our branding, bespoke software, and website to small things like stationery and giveaways.

Maria Melillo
Medilink, GM

Explore how our branding systems perform in real-world projects.

Branding FAQs

What is included in a full branding project?

A complete branding project covers strategy, messaging, visual identity, guidelines, and digital/print applications. For larger organisations, it can also include brand architecture and international adaptation.

How long does branding take?

Most branding projects take 4 to 8 weeks depending on complexity.

Startups are often faster.

Enterprises or multi-brand structures require more time for research and architecture.

Can you refresh an existing brand instead of creating a new one?

Yes. Many clients come to us with strong foundations but outdated visuals or unclear messaging.

A brand refresh can provide major results without losing existing equity.

Do you provide only the logo?

We do not sell “logo-only” projects.

A premium brand requires a full system, strategy, identity, behaviour, and application. Logos are only one piece of a complete brand.

How do I know if I need branding or a full Solution?

If your challenge is purely identity-related, branding might be enough.

If you also need a website, strategy, or digital presence, then a Solution (Startup or Growth) will deliver more value and clarity.

Do you offer naming services?

Yes, naming is part of brand architecture and storytelling, included in select branding tiers or the Enterprise Solution.

Build a Brand That
Creates Confidence

Whether you՛re launching something new or evolving an established identity, we'll help you build a brand engineered for clarity, trust, and long-term performance.

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