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Apr 05, 2023
Branding
#authentic branding #business development #Customer outreach #Marketing

The Rise of Authenticity in Branding: Why Authentic Brands Win in 2023

Branding used to be all about projecting the ideal image of a business, product, or service to the outside world. It was crucial to develop a persona that would appeal to the target audience and to constantly project the desired image. The idea of branding has, however, considerably changed in 2023. Nowadays, authenticity is key, […]
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