Laferla provides individual and commercial clients, in Malta and within the Mediterranean Basin, with high calibre international professional insurance services and expertise providing clients with suitable cost-effective insurance policies to cover their various requirements. Laferla wished to freshen up their brand look with a new face, which could also tie in with their logo – a stylized tree. The concept was to create a household friendly character, which people would immediately identify with Laferla & also become the company’s mascot, so Ferlu was born. The idea behind Ferlu, was to create something that could then be built upon or implanted into different marketing mediums such as, video, adverts and interactive games. Ferlu was such a success that the Ferlu soft toy was soon launched.