Bit8‘s website is a continuous branding exercise which we had already started with other Bit8’s needs like advertising and banner roll-ups. Again a clean, essential and minimalist approach was taken when creating the website, since this is now a recognised theme in Bit8’s branding concept. Maintaining the branding concept as the most important factor when planning the website the colour palette used was kept in line with what was previously created. The light grey and black and white imagery, promote the professional and serious side of Bit8, while the colour orange parades the energy which is normally associated with the Gaming Industry in general. Reusing these concepts keeps reinforcing the Bit8 brand.