Argentarius is a European securitisation company that delivers flexible solutions to investment managers through new models of structured finance. When asked to brand the company we took inspiration directly from the company’s name. The etymology of the word “Argento” (Silver) comes from the Latin “Argentum” and from the Greek “Argos” meaning bright or white. With this in mind we started designing their various stationery needs and also the company brochure using colours like silver pantone and applying materials like silver hot foil. We also created a series of diagonal lines to start building the company’s brand image making them immediatedly identifiable with Argentarius wherever they are seen. The result was that of giving the company a classic, solid and refined look yet still keeping it aestethically contemporary. These elements were also carried forward when designing the business cards. For example two thick layers of paper were used to render a firm and stable feel when one handles the business cards.